What it is: a heavy duty, highly pigmented, transfer & water resistant, multitasking concealer. It is advertised to hide tattoos, dark circles, and blemishes. Available in 8 different shades, such as: Porcelain, Sand, Light, Medium, Tan, Almond, Caramel, and Cocoa at Sephora for $25.
The website advertises a "4 step process" to apply the product - but the reality proved to be a little more complicated.
What I did to cover up my tattoo:
1. Applied eyeshadow primer to the area (you could also use a face primer)
2. Applied a coat of the tattoo concealer, allowing time for it to dry
3. Applied another coat and blended the edges to match the tone with my skin (use a shade that resembles your skin tone) and allowed it to dry
4. Applied two additional coats only on the body of the tattoo, allowing time to dry between each
5. Applied powder foundation to the whole area to help blend the color
To speed up the process, I dried the coats by using my hairdryer on "Cool" for exactly one minute on each coat. Be sure to purchase a brush that you will use exclusively with this product, as I found it very difficult to remove the product from the brush after I was finished. It took me 4 coats of the concealer, and 1 coat of primer/foundation at the start/finish of the process, but your mileage may vary depending on the color/size of the area you're covering.
Here's what I started with:
And here's how it turned out after the covering process:
Applying this product kind of sucks so I wouldn't suggest this to someone who needs to cover their tattoo everyday. It lasted a sufficient amount of time, about 6 hours, before my ink started peeking through.
I have also used it under my eyes, because I sometimes get very dark circles, and it works wonderful to hide those, and I only had to use one coat, along with my normal powder foundation.
Grade
Ease of use: D
Performs as advertised: B
Cost to benefit ratio: C
Overall: C
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